What is this and why do you need it?
A freelance writing niche is simply your area of specialisation as a writer. Your niche is the industry that you focus on or the types of writing that you do.
An example: Someone trained as a medical doctor can decide to either be a general practitioner (GP) or go further to specialise as a dentist, neurosurgeon, ophthalmologist, etc. The latter are niches within the medical practice.
This is also what writers do. You have writers who write adult fiction, those who write children’s books, and those who write non-fiction.
All of these are areas of specialisation that people have carved for themselves in their fields.
Do You Really Need a Freelance Writing Niche?
You will find that many writers are generalists. This means that they accept any writing assignments that they find, as long as it pays their bills. Many people say that this is better because it gives you the freedom to work on any project and you are not restricting yourself to a few options.
This may work for many people, but personally, I believe that it is best for freelance writers to have a niche. Whether that niche will be by topic or type, is left to you.
A freelance writer is better off with a niche because it helps to define your authority. It helps to estalish you as one of the go-to writers for a particular topic or type of writing.
Think of Instagram, for example. What names come to your mind when someone asks you for your favourite food or travel blogger? Why does their name come to mind?
This is because they have carved a niche for themselves in these areas. By posting consistently about one (or a few) topics, they have become the name that you associate with those topics.
That is one of the essence of carving a niche. It makes a name for you in a particular field, rather than your name being all over the place.
Interestingly, making a name for yourself in a particular niche also brings you more income as a freelance writer. Well-paying clients will rather have someone that is experienced in their niche, compared to someone who does a bit of everything.
Imagine that you are a medical equipment manufacturing Company who needs a writer for their Company’s blog. Would you hire a medical writer or a writer who writes about food, fashion, entertainment, etc. all at the same time?
Clearly, you will want a writer who is familiar with your industry.
Freelance Writing Niche by Topic/Industry
There are two major ways to pick a writing niche. You can pick by topic or industry, and you can pick by the type of writing that you want to do.
When you pick by topic, you are defining your writing niche by the type of stories that you write about. If you decide to become an e-commerce writer or a food writer, for example, then you are defining your niche by topic. With this topic selection, you can decide to write blog posts, email content, web copy, newsletters, online courses, etc. for clients in the e-commerce industry. You can also write for startups, online businesses, etc.
One of the benefits of niching this way is that you are able to focus on one area of specialisation and learn everything that you can there. You will also be able to build your network of people in this space and get your name out there.
Freelance Writing Niche by Type
For people who do not want to focus on a single industry, you can pick a niche by the type of writing that you do. For example, if you love and are very good with email marketing, you may decide to be an email content writer.
This means that business who needs to write emails that get opened and make people buy what they are selling can come to you for help.
Or if you love writing press releases. You may become the go-to person for businesses looking for a press release writer.
These types of writing do not necessarily confine you to writing on a particular topic. Here, you can write across multiple industries, but only on a type of writing.
How to Pick a Freelance Writing Niche
Picking your niche doesn’t have to be something to sweat over. Neither is it something confusing. I picked my first few niches by writing on things that were either part of my educational background or part of my life. (That’s another thing: you can change niches anytime you want).
So, this has seen me writing about parenting, branding, etc. Many people pick niches based off of their previous jobs or something that they are passionate about. So, a mum can decide to become a parenting writer, and someone who worked at IT firm may become a technology writer.
I have created a simple guide that can help you decide on your niche. Click here to download a PDF version of it.
You can do the simple exercises in the guide to decide what you already have an experience in, and how to see if you can become a writer in them.
A freelance writing niche helps you in your journey to build a well-structured business as a writer. It is one of the things that you put in place at the beginning of your writing career so that you can attract the type of clients that you really want.
Again. you can download a free guide that will help you select your niche here 🙂
Want to read more about freelance writing niches? Check out Jorden’s excellent breakdown of picking your writing niche.
Do you have a writing niche? Share yours with us in the comments.