One of the major problems with freelancing writing, or any other type of freelancing for that matter, is finding clients.
You constantly need to work hard to find and retain clients that will pay you fair rates for your service.
But I have recently realized that as freelancers, we sometimes may not be looking in the right places when looking for clients.
For example, social media has been one of my top places for finding clients. But I always thought social media was just a place to hang out till I got my first client that came via Twitter.
So here are 5 regular places that you already visit, where you can get a steady stream of clients that will pay you well for your writing.
Find Freelance Writing Clients with Google
I got my first ever freelance writing client by searching for businesses in my writing niche on Google.
I filtered the results by checking out each Company that came up. Then I wrote all these Companies down on a spreadsheet and started cold-pitching them.
My first cold-pitching strategy was that I got the name of the senior Editor (it was a publishing house), and added her on LinkedIn. Then I sent her an email pitching my services as a freelance writer.
Google is actually pretty easy to use to get clients.
Make a search for Companies in your niche (type in something like “app development companies”), and then start to filter your results.
The benefit of using lists like Inc5000 is that you can also find companies with a high revenue but that are not so popular that your chance of getting in will be slim.
Or Use Instagram
I found my first freelance writing client on Instagram by changing the way that I use Instagram. Three things drive the conversation on Instagram- hashtags, comments, and community. Knowing how to use all three can bring you a steady stream of freelance writing clients.
So I set out to again find some businesses in my niche who have an Instagram presence. I did this by searching for people who hold conversations in my niche.
Continuing with the example of the app development niche, you can search Instagram for hashtags relating to mobile applications, graphic design, web development, etc.
This will help you see people who are talking about these topics on Instagram and then you can check their profiles and see which apps they are talking about.
The more popular an app, the higher the chances that the creator needs the services of a freelance writer.
So I made a shortlist again of these businesses, then sent direct messages offering my services. I usually also request for an email address where I can officially pitch them with my writing samples.
Or Use LinkedIn
LinkedIn has lived up to its name as a professional networking website for me. I got my first ever freelance writing client by sending an Inmail on LinkedIn, and the first client to contact me without me having to pitch them, did so on LinkedIn. Although he did say that he had read my article somewhere and then found me on LinkedIn.
The job search feature on the LinkedIn website is nifty and excellent in helping you to search for freelance writing clients. You can search for job filtering by industry, and also select the freelance option. After specifying your preferences, the job search tool shows you jobs advertised on LinkedIn that match your preferences.
There is also an option to receive an alert whenever there is a new job posting that matches your selected preferences. I get this type of email almost on a daily basis.
Or Your Personal Writing Website
Unlike a regular brick and mortar business, your website is the only way to show prospective clients who you are. Sure you can write guest posts for other website and gain exposure to clients, but a client that reads your article somewhere still want to have a place where they can check out who you are and what services you offer.
I receive quite a number of work queries through my website, and I can tell you that this is one of the easiest forms of marketing for a freelance writer. My website is a self-hosted WordPress website that I use as a place for people to see what I do, my previous works, and also to give them a way to contact me.
Although there is a lot that goes into setting up a freelance writer website, like hosting, or even SEO so that your website can rank and make it easy for clients to find you. I will discuss this in a different post.
So, it is important to set up a self-hosted website that can help you attract freelance clients.
Find Freelance Clients on Twitter
For a long time, Twitter was the place to wind down after a long day, to rant, or to catch fun during a commute. I tweeted about being a freelance writer one day and received an unexpected request to write for a business who later became a long-term client.
The strategy for Twitter is similar to that of Instagram. You need to be where the conversation is happening so that you can offer your services to those who may need it. The beauty of Twitter is also that it is totally okay to see a business in your niche and pitch them your services quickly. Use hashtags to find businesses in your niche and join their conversation.
If there is one thing that is constant in freelance writing, it is that you need to always market yourself whether by finding and pitching clients directly or by setting yourself up strategically online so that they can find you.
Whatever type of marketing you choose, remember that consistency and persistence is what brings the results. So keep looking for, and pitching clients.
Where are the other places that you have found freelance writing clients? Share with us in the comments.