Turns out, cold-pitching is one of the most effective ways of getting new freelance writing clients. In fact, I would say that except you have hacked a way to have prospective clients contact you first, you cannot get out of cold-pitching as a marketing strategy.
If you are wondering what cold-pitching means, it means sending an email to a prospective client telling them about your services and asking them to hire you as a freelancer.
So why and how do you send a cold-pitch or a cold-email?
You send a cold-pitch because you want a prospective client to hear about you and hire you. Sometimes, people are looking for writers but can’t find any, and your cold-pitch just lands you right in front of them.
Other times, they don’t realise that writing is a task they can outsource till you land in their inbox. Either way, cold-pitching puts you in front of people who can hire you. [Read more…]